Count the street before you sign the lease.
Film the storefront with any camera — phone, CCTV, or the landlord's feed. In 72 hours you get a bank-grade Location Score report: verified pedestrian counts, peak hours, your street's city percentile, and evidence you can put on the negotiating table. No hardware. No install. From $49.
From $49 · No hardware, no install · Report in 72 hours.
- Report in 72 hours
- No hardware, no install
- Silhouettes, not people
The deal at stake
You're about to sign for €50K–500K on a guess.
A lease plus fit-out is the biggest cheque most operators ever write — and the number it all rests on, how many people actually pass the door, is the one number nobody hands you. Every way of getting it today is blind, biased, or out of reach.
The $100–1,000 decision-document band is simply empty. StreetProof fills it.
The landlord's word
“Excellent foot traffic” is on every listing and backed by nothing. It is the seller talking about their own product.
A person with a clicker
$120–200 for one day, standing in the cold, blinking through the busy minutes — and blind every night and weekend.
Hardware counters
FootfallCam, V-Count and Xovis need you to already occupy the unit and mount a sensor. You don't. That's the whole point.
Enterprise panels
Placer and MyTraffic sell zone-level estimates on $10K+/yr contracts — and still can't see your exact sidewalk.
How it works
From any camera to a Location Score in three steps
No sensors, no installer, no survey crew. Just footage you can already get and a report a bank will read.
Film the storefront
Point any camera at the sidewalk — your phone on a tripod, the shop's CCTV, or the landlord's own feed. Nothing to buy, nothing to install, no permission to occupy.
Phone · CCTV · IP camera
Draw a counting line
Mark the line pedestrians cross on your first frame and set the hours that matter. We track every silhouette over it — by direction and by category.
60 seconds of setup
Get your Location Score
Within 72 hours: verified counts, peak hours, your street's city percentile, a projected daily footfall with error bars, and a QR-verified PDF you can put on the table.
Report in 72 hours
Rua de Santa Catarina · Porto
4,780
pedestrians / day (est.)
The artifact
A bank-grade Location Score — not a raw CSV
Panels hand you a spreadsheet and call it intelligence. StreetProof hands you the answer, in a document built to survive a landlord, a bank, and a business partner reading it side by side.
A Location Score, 0–100
One defensible headline number, built from traffic percentile, stability, day-shape and your target mix — with the formula printed in the appendix.
Verified counts & peak hours
Every crossing counted by direction and category, in 5-minute bins, with the hourly profile that tells you when your business actually lives.
City percentile & daily estimate
Where your street ranks against the city, plus a projected daily footfall with honest confidence intervals — never a single false-precise number.
Auditable, not just “accurate”
A 60-second annotated overlay, disclosed sampling and error bars, and a QR page anyone can verify. Show your work — competitors just quote 99%.
Every number carries its method and its margin of error.
See it work
Real proof, not adjectives
Before you spend a euro: read a finished study, watch the counting happen frame by frame, and browse the live map. Samples below — the links are the real thing.
A real 7-day Location Study
Open a fully-rendered study — executive summary, Location Score, hour-by-day matrix, direction split and city benchmark. Every chart is live.
Explore the studyThe 60-second annotated overlay
Watch boxes, track trails and a live in/out counter burned onto the real footage — the receipt that proves the number was counted, not guessed.
Watch the overlayThe Street Traffic Explorer
Search any street and read real pedestrian data, honestly sourced and tagged. Where no sensor exists, it says so — and offers to run a study.
Open the mapThe showcase and overlay use a demonstration study on Rua de Santa Catarina, Porto — clearly labelled, never fabricated as a customer result.
Priced like a decision, not a subscription
Cheaper than one day of a person with a clicker — and it works 24/7 without mistakes.
Spot Check
480 min (8 h) of video
A full afternoon-to-evening picture of one location.
- Full count + pedestrian categories
- Hourly & direction breakdown
- Shareable PDF report
- Public verification link
Location Study
1,860 min across 7 days
The deal-grade report. Day, night and weekend coverage.
- 7 days, sampled 15 min/hour
- Location Score (0–100)
- Pedestrian-AADT extrapolation
- PDF built for lease negotiations
Location Study Pro
5,580 min · up to 3 angles
Complex corners and multi-entrance sites, fully covered.
- Everything in Location Study
- Up to 3 camera angles
- Cross-angle deduplication
- Priority processing
0.1–0.6% of the lease liability it de-risks.
vs. a person with a clicker
$120–200 for one daytime shift. StreetProof runs day, night and weekend from $49 — and never blinks.
vs. hardware & install
No sensor to buy, no mounting rights, no occupancy. You measure the unit before you ever hold the keys.
vs. enterprise panels
Placer and MyTraffic start in the thousands per year. This is one document, one decision, one fixed price.
“We count silhouettes, not people. No faces. No identities.”
We detect shapes crossing a line and throw the pixels away. There are no faces, no identities, and no way to re-identify anyone — because we never captured that in the first place. It is the only honest way to count a public street.
FAQ
Questions before you sign
Can you really measure a shop I haven't leased yet?
Yes — that's the whole point. You film the sidewalk from a public vantage (your phone on a tripod, the shop's CCTV, or the landlord's feed). No occupancy, no mounting rights, no sensor. Hardware counters and panels physically can't do this; StreetProof was built for exactly this moment in the deal.
How accurate is it, honestly?
Accurate enough to bet a lease on, and transparent about its limits. We disclose the sampling scheme, publish error bars on every projection, and ship a 60-second annotated overlay so you can watch the count happen. We'd rather show our work than quote a lonely “99%” with no evidence behind it.
Do I need to buy or install anything?
Nothing. No sensors, no installer, no site visit. If you can get footage of the street — even a phone recording an afternoon — you can get a report. From $49.
How long does it take?
A Spot Check is ready within hours of your footage landing. A full Location Study is delivered within 72 hours, including the PDF and the public verification page.
Can I use the report to negotiate rent?
That's what it's for. The PDF is built to be read across the table by a landlord, a bank, or a business partner — with a QR code anyone can scan to verify the methodology and the numbers independently.
Is counting people on a public street GDPR compliant?
We count silhouettes, not people: shapes crossing a line, then the pixels are discarded. No faces, no identities, no facial recognition — ever. Processing is low-resolution by design and footage is deleted within 30 days, or instantly on request. See our privacy commitments for the full stance.
I'm a broker — can I run studies for my clients?
Yes. Tenant-side brokers use StreetProof to close with evidence instead of adjectives. One account runs many studies; each report carries its own verification link you can forward to a client or their bank.
From the blog
Location decisions, made with evidence
Practical guides on running a foot traffic study, reading a Location Score, and auditing any footfall claim before you trust it.
How to Audit a Footfall Claim Before You Sign a Lease
Why an unverified footfall number is dangerous, how to audit a footfall claim before you sign a lease, and exactly what a defensible Location Score must contain. A checklist for entrepreneurs and brokers.
Foot Traffic Counting Methodology: How the Numbers Are Made
The StreetProof methodology handbook: how raw video becomes verified pedestrian counts — detection, tracking, line-crossing, deduplication, aggregation, sampling and extrapolation — with the honesty rules that govern every number.
What 'accurate' really means in people counting: MAPE, confidence intervals, ground truth, and why mobile panel estimates go blind on your exact sidewalk. The honest accuracy explainer.
Count the street before you sign the lease.
Run a Spot Check on your own street for $49. See the count, the peak hours and your city percentile — then decide with evidence, not a hunch.